INSIGHT
Affecting nearly 10% of Saudis, disability is still considered a social taboo and is not openly talked about in the Kingdom leading to a lack of education, employment, accessibility, and a unanimous feeling of social exclusion. Mobily, one of the Kingdom’s biggest telco brands, wanted to use Saudi National Day the Kingdom’s most socially important and unifying day of the year to connect the Nation and promote a powerful message of inclusion to their people.
SOLUTION
Show how, without persons with disabilities, Saudi’s Kingdom was incomplete.
MEPRA AWARDS
GAME CHANGER - GOLD
PRCA MENA - BEST IN SAUDI
DUBAI LYNX - PR CORPORATE RESPONSIBILITY & ENVIRONMENTAL - BRONZE
